Rifle Paper Co.

Source: Rifle Paper Co.

I recently had lunch with a friend in Hayes Valley, and took the opportunity to revisit all the terrific little design boutiques along Hayes Street. There are a few neighborhoods in San Francisco that have clusters of design stores, but this is easily the most visually charming. Tree-lined streets, bakeries at every corner, and innumerable design stores? Bliss!

As I was browsing each store's selection, I noticed a recurring theme: a rack of stationary, cards, and small decorative objects by Rifle Paper Co. You've probably seen their beautiful work sold in bookstores, home design stores, or even on Etsy. Even though each piece is unique, there is a real consistency to the 'feeling' behind them. They are all full of whimsy and delight, and for me at least, emanate joie de vivre. 

Source: Rifle Paper Co.

What I love is that there's artistry behind these, such that you're not only committing words to paper but also sending a miniature work of art to someone else. I can't imagine receiving one of their cards and not feeling a surge of pleasure. 

Some of the floral patterns really reminded me of William Morris' illustrations. Morris' images are certainly much more densely populated by flora, and have that medieval tapestry look to them, whereas the Rifle Paper Co.'s are have a lighthearted, modern flair. 

Sources (clockwise from top left): Paper Source, Apparel Textiles, selvageblog, Telegram

Happily, Rifle have expanded their offerings beyond paper into kitchen coasters, phone cases, and more. I'm totally enamored of their iPhone cases! Any of these would make the most delightful hostess and/or friend gifts, no?

Source: Rifle Paper Co.

Source: Rifle Paper Co.